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London, 4 January 2000 - Associates International LLC ("Callahan Associates"), the global communications development and operating company, announced today that Christopher W. McLaughlin joins the company as Vice President, Public Relations. He will report to Andrew Sukawaty, President and Chief Operating Officer.
Chris joins from Visa International, EU Region, where he was Senior Vice President of Corporate Communications. His role included all communications concerning international payment systems, internet shopping, mobile communications and the mandated move to chip and SET security.
Prior to Visa, he was at Philip Morris International, in Switzerland, where he ran youth smoking prevention campaigns and corporate responsibility initiatives across 33 countries – including extensive polling and other attitudinal research.
He has wide broadcast sector experience, in-house as Head of Public Relations at BSB and at Carlton Television and as Director, Public Relations, BBC Worldwide.
As a consultant he has undertaken communications projects for Telewest and Trans World International. He began his career specializing at agencies supporting consumer electronics products from Philips, Sony, Toshiba and Cellnet, later working with One2One and IBM.
A graduate of The London School of Economics & Political Science, he was subsequently a Research Fellow at the University of Freiburg, Germany.
Comments Andy Sukawaty "Chris is a real PR professional. He understands audience needs and how best to service these. Over the past year, Callahan associates has experienced an increased level of interest from the media and analyst communities and we look forward to the contribution that Chris will make in our relationships with this important constituency".
Callahan Associates International LLC (www.callahanassoc.com) is a global development and operations company focusing on the information, communications and entertainment markets. It has established European cable partnerships in Spain and Germany's North Rhine Westphalia that encompass a total of almost 15 million franchise homes. With the addition of a further network in Baden Württemberg, which Callahan Associates agreed to purchase on 18 May 2000, the company's German operations will encompass over 13 million franchise homes. The operations in Germany are intended to provide customers with a wide range of advanced digital services, maximising economies of scale and bringing the total number of franchise homes served by the company in Europe to almost 19 million1. Callahan Associates has established Callahan Broadband Wireless, Inc to pursue wireless opportunities and to operate its businesses in Switzerland, Finland and the Philippines.
1 Includes figures for the business in Baden-Württemberg (transaction expected to close in early 2001 subject to certain closing conditions).
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